Participants in the Marketing and Logistics programme at the TSUE Branch Centre for Retraining and Professional Development of Teaching Staff attended a field session as part of the module “Current Issues in Marketing and Modern Marketing Research”.
ERMAK, the brand behind the company visited, was established in 1992 and celebrated its 30th anniversary in 2022. Over the years, its producers have introduced numerous changes to improve product quality, added new products and moved into a new stage of development.
The Uzbek word “ermak” means amusement or entertainment. ERMAK presents its products as a tasty and wholesome addition to leisure time.
ERMAK’s logo is a sunflower representing vitality and energy. Each petal also resembles a drop of water, a symbol and foundation of life.
ERMAK’S MAIN GOALS AND OBJECTIVES:
In 1996, ERMAK introduced factory processing, production and sale of sunflower seed products in Uzbekistan for the first time.
Since 2008, ERMAK has described itself as Uzbekistan’s first and only factory producer of qurt, a traditional dried dairy snack.
We continually expand our product range. Today, sunflower seeds, qurt, dried fruit and bread-ring snacks are produced under the ERMAK brand.
Since its foundation, the company’s motto has been “healthy, tasty, clean”. Every ERMAK product is made to meet these core criteria.
Solihov Valijon Kuchkarovich, Director of ERMAK:
“Food production is a complex and responsible process. Product quality depends on the producer’s integrity. We understand that the ERMAK qurt made and packaged today may be eaten by a child tomorrow. It could be my son or grandson. That is why every employee and I think about ourselves and our children when making our products. We are confident in their quality and benefits, and we are rightly proud that, over twenty years of production, no instance of failure to meet the declared quality has been identified.
Thank you for choosing ERMAK products. We wish you and your children an enjoyable meal and excellent health.”
The field session covered the following topics:
- The socioeconomic foundations of marketing.
- Organising the management of a company’s marketing activities.
- The theoretical foundations of international marketing.
During the visit, participants:
- Studied the company’s market position and marketing strategy;
- Explored the production process and the stages of bringing products to market;
- Examined branding and advertising methods in practice;
- Gained insights into customer relations and sales growth techniques.
The session enabled participants to reinforce their theoretical knowledge through practical experience.