Marketing (by industry and sector).
This subject area focuses on researching markets, working with customers and supporting marketing decisions.
- Duration
- 720 hours
Marketing (by industry and sector)
The main focus is researching markets, working with customers and supporting marketing decisions. The preliminary topics and learning aims below offer an introduction to the subject. You can compare them with your professional tasks and learning needs, then contact the centre for detailed guidance.
What will you learn?
Understand the subject’s key concepts and the connections between them.
Analyse practical situations and support conclusions with evidence.
Identify ways to apply the approaches in professional work or teaching.
Course programme
01Market research and consumer behaviour
Key concepts, practical examples and cases for discussion.
02Segmentation, positioning and marketing strategy
Key concepts, practical examples and cases for discussion.
03Branding, communications and digital marketing
Key concepts, practical examples and cases for discussion.
04Marketing metrics and practical project analysis
Key concepts, practical examples and cases for discussion.
Who is it for?
Teaching staff in higher education institutions working outside their original specialisation.
Requirements and documents
Please confirm eligibility and document submission procedures with the centre. You can send an initial enquiry using the form below.
Required documents
- Identity document
Please confirm with the centre whether this document is required, its format and how to submit it.
- Education document
Please confirm with the centre whether this document is required, its format and how to submit it.
- Application and additional information
Please confirm with the centre whether this document is required, its format and how to submit it.
Teaching team
Please contact the centre for information about the teaching team and their professional experience.
Completion document
Please ask the centre which document is issued on completion and what conditions apply.
Frequently asked questions
How do I enquire about this course?
Enter your name and phone number in the form on this page. The selected programme will be included automatically.
How can I find out the exact schedule and fee?
Call the centre or include your question in the enquiry. An initial enquiry does not constitute enrolment.
Marketing (by industry and sector)
Interested in the course? Leave your contact details. A member of the centre will explain how to take part.
This is an initial enquiry. Enrolment and account creation follow the centre’s review.